Ranking Logic
How We Rank Agencies
We rank agencies based on real results, verified reviews, and how well they match the service and location you’re viewing. We use strict criteria to sort agencies into useful groups and highlight only those that meet our standards.
Verified Client Ratings
Agencies with more consistent and complete review scores rank higher. We take an average from five separate criteria left by past clients: value for money, quality of work, scheduling, innovation, and communication. Agencies with more reviews are weighted slightly higher.
Verified Company Details
Agencies that complete our business verification process—submitting company information and verifying their ID via KYC—receive a ranking boost. This helps ensure transparency and trust, and distinguishes verified businesses from anonymous or unverified listings.
Relevant Match to the Page
We only show agencies that actively work in the service and location on the page. An agency won’t appear on a page about SEO in London if they don’t list SEO or serve London.
Profile Score
This is based on how complete the agency profile is. Agencies with full information—like team size, services, year founded, language coverage, and location—score higher than those with blank or vague fields.
Industry Focus
We look at each agency’s portfolio. If most of their work is in one industry (like education or retail), they will appear higher on related industry pages. Agencies without any portfolio examples are ranked lower.
Awards and Recognition
We check every award listed. If an agency says they’ve won something, it must be backed up by a valid source. Verified awards help boost their visibility, but only if the award is relevant to the service on the page.
Service Dilution Penalty
Agencies listing too many unrelated services are ranked lower. We give more credit to those who specialise. A company that only does web design will appear higher on the web design page than one claiming to do everything.
Review Penalties
Agencies with low review ratings drop in the rankings.
- Ratings between 3.0–3.5 lower the profile slightly
- Ratings between 2.5–3.0 lower it more
- Ratings below 2.5 are penalised heavily
Filter Matching
We apply every filter you choose:
- Industry
- Skills
- Budget
- Hourly rate
- Languages
- Team size
- Minimum reviews
Only agencies that match everything you’ve selected will be shown.
Sponsored Listings
These appear at the top of the page and are clearly marked. They are limited, paid slots. Sponsored listings must still meet all page requirements.
Membership Tiers
Some agencies have Premium or Elite membership. These agencies are shown with badges but are not ranked higher unless they also meet the same standards listed above.